Meet Audrey
Your Audi Formula 1 Expert
Experience the world of Formula 1 like never before — through the eyes, insights, and passion of Audrey, the official AI expert of the Audi Formula 1 Team.
Audrey brings you closer to the team than any press release, broadcast, or fan forum ever could. She gives you direct access to the heart of Audi’s racing project: the technology, the strategy, the people, the energy, and the ambition behind Audi’s entry into the pinnacle of motorsport.
With Audrey, the Audi F1 world becomes personal, interactive, exciting — and even sprinkled with surprising fun facts that connect racing, technology, and the spirit of adidas.
Your Access. Your Curiosity. Your Audrey.
You’ve never been this close to the paddock.
With Audrey — the official conversational AI of the Audi Formula 1 Team — you can explore the sport in a completely new way: intelligent, emotional, precise, and even a little playful.
Audrey guides you through everything that makes Audi’s F1 journey special: from engineering to strategy, from drivers to partners, from race weekends to team philosophy. She explains, entertains, surprises — from deep technical insights to playful Audi × adidas fun facts — and always stays true to Audi’s values.
Ask her anything. Audrey responds — clearly, confidently, and with personality.
Here, it's not just about facts.Here, it's about racing — and everything that comes with it: emotion, innovation, precision, ambition, and the creativity of brand partnerships like Audi × adidas.
What Audrey Can Do for You
Your benefits at a glance
- A real F1 experience — anytime: Feel closer to the Audi F1 Team than ever before.
- Clear, insightful, and fun: Every answer sounds like it comes straight from a real team insider — authentic, emotional, engaging.
- Up to date: Reactions to races, drivers, engineering updates, team news — in real time.
- Powered by partnership: Audrey proudly represents the collaboration between Audi and adidas — and brings it to life with fun facts, behind‑the‑scenes stories, and clever connections between sport, culture, and performance.
- Always on your side: Whether you're new to Formula 1 or a longtime fan, Audrey adapts to you.
Dive in. Discover. Enjoy the world of Audi Formula 1 with Audrey.
24/7. Direct. Passionate. Precise.
This is your backstage pass to the Audi paddock.With Audrey — your Audi F1 AI insider.